Kharisma: our history, our vision, our mission

A decades-long tradition holds the reins of our company history.

For many years we have been trying to build our story in the name of good example, work and passion, the one our fathers passed on to us. If it is true that it all started in a small workshop in the Marche region, in Porto Sant'Elpidio, today Kharisma grows and is constantly evolving. In the quadrilateral of Italian footwear excellence, Kharisma has found an international space in the stores.

Kharisma is a brand that deals with women's footwear and that chooses, every day, to combine the need for comfort for every type of foot with that of feeling comfortable in the shoes you wear.

We work with and for the Italian and international markets, we produce customized footwear through particular elements, without being excessive, we intend to design and produce shoes that speak of women to women.

In 2021, in the midst of a global pandemic, we choose to face a rebranding with determination. Our desire is to communicate more accurately not only our products, but how we think of them, design them and propose them to the people who choose our brand for their steps. New goals, new markets, new horizons and ambitious goals to be able to make all women wear our shoes, with the intent of fitting every different identity.

Kharisma today is managed and administered by Simona and Massimo Zingrillo and is a 99% female company.

A precise, determined and desired choice.

 Kharisma: a company of women and for women

We made a choice, determined and desired. 99% of the staff are female.
We work without stereotypes, trying to imagine an absolutely plural female universe. We like to think that each of you can find something perfect for yourself in our collections or, even better, that each of our models can be right for a particular moment in your life.